MAJULAH
SG YOUTH
NTUC x NDP Bay Celebrations
THE BRIEF
To create a National Day celebration that spotlighted Singaporean youth and strengthened NTUC Youth’s affinity among young Singaporeans through meaningful interaction and community moments informed by #EveryYouthMatters.
THE THINKING
We shaped the NDP Bay Celebrations into a multi-dimensional experience that invited youth to participate, express themselves, and connect with one another and the nation.
Activities like the “In a Heartbeat” LED wristband segment and interactive art installations reinforced the theme of unity and aspiration, while curated programming ensured that the youth were both celebrated and empowered within the National Day context.
THE IMPACT
Across two key celebration days at the Promontory @ Marina Bay, around 16,000 attendees experienced a vibrant blend of performances, interactive engagements, and symbolic moments that amplified youth voice and presence in the National Day narrative.
The event strengthened NTUC Youth’s visibility and relevance to young Singaporeans, transforming the celebration into an embodiment of #EveryYouthMatters
NTUC Youth 21st D&D
THE BRIEF
Organise a homecoming themed 21st DND anniversary in celebration of NTUC Youth’s 21 years. The theme was based on chapters, looking at the past 21 years, the present, and the way forward.
300+
Attendees
45mins
Performances
21
Memories
THE THINKING
Created and conceptualised live zones with interactive activities and experiences that resembled the past, present and future eras.
The programming also mirrored these chapters, with a band performances, a circus act, and a futuristic set from a DJ and youth dancers.
THE IMPACT
Celebrated with 300 past and present members.
Designed and curated a bespoke programming that carried the homecoming narrative.
Simmer Collective
45 North Canal Road, #01-01,
Lew Building, Singapore 059301
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